Why Your Brand Should Start Using Amazon FBA in 2022?

 Bringing your personal label products or brands on Amazon is a great way to upscale your business. However, it's equally challenging as well, like navigating your sales, catering to customers on Amazon, and some other operations that can be an extra burden on your shoulders. But, there are some ways like using Amazon FBA or Fulfillment by Amazon program that brand owners can use to sell on Amazon without putting in much effort. 

So, if your brand is not already available on Amazon, here are some of the reasons why you should start selling on Amazon in 2022. 

High Reach and Profitability:

Amazon is the world's most popular e-commerce platform. That means it has a huge among of visitors and buyers. Every month, more than 2 billion online users visit Amazon. Talking about the market segment, Amazon shares around 49% of the total eCommerce market segment in the US. Now, imagine how much your brand is missing out without being on Amazon. 

Your brand can cater to this large audience and boost profitability. Not just for generating revenue, but being on Amazon also increase the visibility of your brands. Out of many customers on Amazon, there would be many online users who are not even aware of your brand's existence. With shipping to amazon fba, you can sell directly to these customers without even having to work extra. Because, in the Amazon FBA program, Amazon takes care of all logistic functions and customer care as well. 

So, while you're selling your brand products through your website and physical stores, Amazon would be completing your orders that are being generated from your Amazon FBA store, which would boost your annual revenues. 

Great Convenience for the Customers:

If you're a private label or brand owner with limited access to physical stores and official websites to deal with your customer, you can improve it by selling on Amazon. The only reason behind the success of Amazon is it offers a great customer experience. From timely delivery to comparing prices and reviews of the products. By bringing your brand to Amazon, you can share this convenience with your customers. 

Especially after the pandemic, the majority of sellers now prefer to shop from reputable online platforms. One of the additional benefits for brands to sell on Amazon is they can save money on shipping. Amazon FBA provides fast and free shipping through Prime.

So, if you start selling your products by using Amazon FBA, the company will provide quick and free shipment to your customers. 

Builds Trust and Provide Social Proof:

In the current times, every online buyer turns towards Amazon to check the best prices and reviews of the products before buying anything. Amazon has created this perception of being an authentic and reliable source to shop anything online. By bringing your brand on Amazon, you can get enhance the trust of your existing customer and send invitations to the new potential customer of the future that your brand's products are reliable and can be trusted. 

Having social proof has become crucial for all businesses today. By being present on Amazon, you can provide that social proof to the buyers. 

Automate the sale process:

As mentioned above that, by using Amazon FBA, brands can automate their selling process. What does that mean? Fulfillment by Amazon (FBA) is a seller's program in the sellers can send their inventory to Amazon's warehouse with the fnsku label. Labeling the inventory is important while using Amazon FBA as there are hundreds of thousands of products stored in the fulfillment centers, and Amazon uses fnsku barcodes to distinguish and track them. 

However, brands can also skip this process by using the Amazon FBA label service. In this way, Amazon will also put the labeling on the inventory and charge some fee additional to the amazon fba fees.

Once your inventory is stored in the fulfillment center, then whenever the customer places the order from the seller's store, Amazon fulfills it. 

Effective Advertising:

Amazon has a significant amount of users that scroll products every day. Bringing your brand on Amazon will provide your free marketing as Amazon pushes high-performing products' ranks and suggests them to the buyers. By optimization, your product listing and titles, your brand can rank top in certain product categories. 

In addition to that, you can utilize Amazon sponsored products marketing to do the advertisement of your brand to a huge number of buyers. Doing paid advertisements on Amazon is more beneficial and cost-effective than using Google ads. It provides great ROIs. 

Final words:

Amazon will continue dominating the e-commerce marketplace. Considering the potential of Amazon, brand owners need to explore Amazon and start selling on it. If you need assistance, you can hire an expert or use Amazon fba coaching to provide you the best guidance, from bringing your brand on Amazon to effective sales strategies to grow your sales.